How to use social media monitoring for a product launch
Earlier this year Barclays launched a mobile banking application called PingIt. In the days following the launch, Barclays made significant changes to the app as a result of real-time social media...
View ArticleChoosing a social media monitoring tool
Social media monitoring is an increasingly important activity for any large organisation, but choosing a monitoring tool is a difficult decision. To help identify the key factors and questions to...
View ArticleHow to Measure Social Media Results Using Google Analytics
This is a guest post by Andrew Bruce Smith, Director at escherman. Andrew will be speaking at Social Media Measurement & Monitoring (26-27 March, London) on ‘Using Google Analytics to Measure the...
View ArticleHow to use #Instagram for Marketing and Measure the Results
This is a post by Gabriel Hubert, Co-Founder and CEO at Nitrogram, an Instagram analytics and marketing platform. Gabriel will be speaking about measuring marketing success on Instagram at Social Media...
View ArticleWin Tickets to #Measure13 – 26 – 27 March, London
Social Media Measurement & Monitoring is happening this March, and we’ve got two tickets to give away to our blog readers! On the 26 – 27 March this two-day workshop and conferences will feature...
View ArticleKatie Delahaye Paine on Social Media Measurement Standards
This is a post by Katie Delahaye Paine, Chief Marketing Officer at News Group International and leader in international measurement and monitoring. Katie will be speaking at Social Media Measurement...
View ArticleAre there any truly end-to-end social media monitoring platforms?
This is a post by Marshall Sponder, analyst and author of ‘Social Media Analytics’. Marshall will be speaking and running a workshop at Social Media Measurement and Monitoring 2013 (London) on the...
View ArticleThe Story of #Measure13 (part 1)
Here at Our Social Times, we’re very proud to have hosted Social Media Measurement and Monitoring 2013 for the third year. The feedback we’ve received has been incredible, so thank you to our sponsors,...
View ArticleThe Story of #Measure13 (part 2)
Last week we hosted Social Media Measurement & Monitoring, we’ve written part 1 of our round up and we know you’ve all been eagerly awaiting part 2 so here it is. Read part 1 one here if you missed...
View ArticleThe Power of Real Time Insight with Google Analytics
One of the most underrated aspects of Google Analytics is its built-in Real Time insights functionality. Any website with Google Analytics installed has the ability to understand exactly what is...
View ArticleFacebook Marketers need to stop chasing Edgerank
I’ve always found Edgerank a fascinating topic. After all, what’s the point in posting to Facebook if you’re not showing up in Newsfeeds? The result of this is that Facebook Marketers have been trying...
View ArticleWhat Does Universal Analytics mean for Social Media?
This is a post by Andrew Bruce Smith, Director at Escherman. Andrew will be the trainer at our workshop, Measuring Social Media with Google Analytics, on Tuesday 18th June in London. Find out more and...
View ArticleRethinking the Connected Marketing Future – Part Five
In the final post in our series about Connected Marketing, we're revisiting a selection of predictions made back in 2005 on social media monitoring and social media measurement. We're asking you to...
View ArticleIt’s Time to Get Your Facebook Page Ready for Christmas
It may be September, but it's already time for Facebook Page admins to start thinking about Christmas. New research from Socialbakers shows that in the build up to Christmas brands will be fiercely...
View ArticleThe Big Brand Twitter Chat and Social Media Listening
Last week saw an amusing, engaging, surprising and sometimes shocking interaction between Tesco Mobile, Yorkshire Tea, Jaffa Cakes and other well-known UK brands. At its peak the conversation included...
View ArticleMore people own a mobile device than a toothbrush. Really?
Erik Qualman, author of “Socialnomics” has published an all new video for 2014, full of sharable social media and digital insights.
View ArticleHow to measure the effectiveness of content marketing
There’s often a disparity between the metrics that marketers do measure and the metrics they should measure. I suspect most of us have been guilty of this at some point. Your boss (or your clients’...
View Article4 tips for measuring email, SEO, social media and content marketing
Digital marketing is awash with metrics, but which ones really matter? I've asked four experts to share their top tips for measuring email, SEO, social media and content marketing
View Article9 of the best free social media monitoring tools
Knowing what your social media audience is saying about you is crucial - so here we've put together a selection of the best free social media monitoring tools. The post 9 of the best free social media...
View Article5 of the Best Enterprise Social Media Management Tools
Social media management tools have become ubiquitous - but what are the best options for enterprise? We've selected a few of our favourites.... The post 5 of the Best Enterprise Social Media Management...
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